Boosting Logistic Excellence: Allport Netherlands B.V. Touch Screen Website
Transforming Supply Chains with Advanced Touch Screen Logistic Solutions
The Client
Allport Netherlands B.V. stands as a full-service multimodal freight forwarder and one of the fastest-growing companies in the Netherlands. With a robust global network and a wide array of international logistic solutions, client is strategically positioned in Rotterdam, Europe's largest port, and in close proximity to Rotterdam-The Hague Airport. This logistic powerhouse is a joint venture of Allport Cargo Services Ltd, a leading British expedition and logistics group. In 2010, client merged with CS Logistics Holdings Ltd, expanding its network to encompass 5,500 employees across over 30 countries worldwide and consolidating an annual turnover of over a billion US dollars.
The Challenge
Client's website was running on an outdated system, making it nearly impossible to update texts and photos. Consequently, the website was slow and not user-oriented. Client sought a solution provider to address these issues by delivering an entirely new website.
The Process
Understanding our client's needs, conducting thorough web traffic analysis, and competitive research were essential to create the best possible online experience. We began with a web traffic analysis, which revealed that most traffic originated from mobile devices or tablets. This tangible insight underscored the importance of adopting a mobile-first approach to product design and delivering a perfect solution.
The new website was optimized according to the mobile-first principle, ensuring a user-centric experience with consistent content across all devices. The key aspects of the new website were its aesthetics and content, which had to be of high quality. Combined with the mobile-first approach, the content was optimized for all mobile devices and client's target audience.
The Result
Improving the content and functional aspects contributed to an enhanced user experience, with the website loading 10 times faster. Additionally, the revamped website immediately resulted in more visits, longer visitor durations, and increased organic traffic. The new website bolstered client's global image. In summary, the new website left the client highly satisfied.
Looking for the Right Touchscreen Solution?
We're here to help. Our process ensures that you'll ultimately see the right touchscreen software implementation at your company, office, or store. We offer support from concept to realization of your touchscreen hardware installation.