Elevating Salon Experience with Touch Screen Salon Software
Unleashing innovation: seamless check-ins, trendy lookbooks and a digital hair adventure
Client Overview
Experience a revolution in hairstyling with Cuts & colours, a pioneering salon chain with over 10 locations across the South Holland region. Offering a blend of appointment and walk-in services, our client prides itself on delivering a no-nonsense hair experience tailored to each client's needs. To eliminate waiting times and enhance customer satisfaction, the client employs a smart online check-in service for their tech-savvy clientele.
Challenges
Our client constantly pushes boundaries to exceed customer expectations. Seeking to enhance the hair experience further, the salon chain posed the question, "How can we elevate the hair experience and customer satisfaction even further?" Thus, the client sought our assistance to explore a new, unique concept.
Solution
Collaborating closely with our client, we embarked on a quest to integrate Digital Signage as the cornerstone of their salon experience. Leveraging the Castit Platform, we seamlessly developed interactive digital signage and a custom application for our partner. This innovative approach sets the client apart, positioning them as leaders in the industry.
The application, housed on a large touch screen at each client's salon entrance, immediately captivates customers, allowing them to check in swiftly for their next appointment.
A Bold Fusion of Design and Technology
In collaboration with our client, we meticulously curated color schemes, typography, and visuals. Reflecting the brand's ethos, the interface boasts vibrant, dynamic colours and visually appealing imagery. The touch application showcases all available products and treatments offered by the client, along with their corresponding prices. The user-friendly interface guides customers step-by-step through the process, empowering them to choose the combination that suits them best, from standard 'wash & cut' to more adventurous 'creative cut & style' paired with 'creative color' treatments.
Impact
Cuts & colours' primary goal was to eliminate waiting times and uncertainty. Through our collaborative efforts and expertise, interactive narrowcasting emerged as the optimal solution. We devised a check-in procedure for the touchscreen hardware, allowing customers to navigate a selection process seamlessly. To enhance waiting times, the touchscreen features a lookbook, enabling customers to explore trending hairstyles that best suit them. As customers complete the check-in process, they receive a small printout detailing the selected products and treatments, ensuring the provision of the right service. For those who prefer to take their time, the current 'Lookbook' provides insights into trending hairstyles.
In summary, we've designed a new check-in system that is modern, innovative, eye-catching, and, above all, efficient.
Results
Our client exemplifies how a touchscreen solution can be used as a unique franchise formula. This innovative concept has given Cuts & colours a competitive edge by effectively promoting products and services, updating content in real time, reducing waiting times, and providing an effective scheduling system.
Benefits
- Promotes products and promotions to customers.
- Allows for real-time content updates in line with Cuts & colours' broader marketing plan.
- Reduces waiting times and alleviates uncertainty among customers.
- Provides an effective scheduling solution with the check-in system.
- Offers a cost-effective narrowcasting solution and user-friendly touchscreen software.
Seeking the Right Touch Screen Solution?
We're here to help. Our process ensures that you'll see the right touchscreen solution implemented for your business, office, or retail space. We provide support from concept to realization of your touchscreen installation.