Revolutionizing Optical Experiences: Touchscreen's Solution for Opticians
Enhanced Eyewear Selection through Innovative Touchpoints
The Challenge
Our client, an optician, had previously implemented a touchscreen in their store and witnessed how it improved their overall ambiance. Therefore, they sought an expansion of their current touchscreen concept, aiming to find a solution that supports customers in choosing eyewear. From this need arose the requirement to develop a unified system for various opticians.
Key Solution Requirements:
- Enhancing the concept and touchpoints with the eyeglass frame for the customer.
- Creating a digital profile of the customer to track their interests and purchases.
- Developing a post-purchase service enhancement concept.
- Establishing a system that integrates with the web platform, allowing customers to further explore eyewear options at home.
- Utilizing CastIt, the ultimate narrowcasting solution, we devised an entirely new concept for opticians.
The Process
To provide an optimal solution, we began by mapping out three User Journeys, illustrating how a customer experiences each service. The first User Journey focused on the in-store experience, analyzing how the concept could contribute to the customer's choice in the store. The second User Journey centered on the online experience. Finally, these two user journeys were combined into a crossover, where the online experience seamlessly integrates with the in-store experience.
This relates to the challenge of creating a unified system, or omnichannel, where everything is integrated into one platform, focusing on connecting with the customer. Leveraging through CastIt platform, we effortlessly developed interactive digital signage and a custom application for our partner. This allowed the optician to differentiate themselves with their unique formula, standing head and shoulders above the competition.
A Touchscreen Design for the Ultimate Customer Experience
As customers walk into the store, they are greeted by the vibrant touchscreen application tailored to match the brand's colors, typography, and imagery. Reflecting Clair Optician's brand, the blue hues contribute to the stylish aesthetic. The touch application showcases all available eyeglasses, displays the latest collections, and allows customers to use the profiling tool to determine the best fit for them.
The intuitive and user-friendly interface guides customers step by step through their new purchase. Whether they are looking for standard glasses, want to compare frames, or have specific preferences like different tints in their lenses.
Furthermore, the touch application allows customers to log in and save favorite frames, tailoring the experience to their interests. Moreover, they can see when a service appointment is due. In essence, we've integrated everything into one user-friendly system connected to the online store. All for the best customer experience.
The Result
An integrated software solution, a blend of technology, design, Augmented Reality, and narrowcasting, has propelled the optical store to new heights. The touchscreen solution provides a perfect example of how CastIt and interactive narrowcasting can be applied to enhance the customer experience. Both professionalism and brand image have significantly improved. This innovative concept has undoubtedly provided the optical store with a competitive advantage.
The Optician Instore Touchscreen Application has since been rolled out as one of the most advanced touchscreen applications for optician stores.
Looking for the Right Touchscreen Solution?
Our process ensures that you'll ultimately witness the right touchscreen software implementation at your company, office, or store. We offer support from concept to realization of your touchscreen hardware installation.